🛒 What Is Contributing To Consumer Loyalty?

As inflation, high prices and economic uncertainty continue to weigh on consumers, it’s likely no surprise that shoppers are increasingly exploring different brands, retailers and shopping modalities (see the recent store brand tsunami). But that doesn’t mean brand loyalty is dead; rather, there has been a shift in what it means to shoppers. 

According to a new report from Kroger’s retail data science arm 84.51 Consumer Digest, value and trust currently rank as the top drivers of brand loyalty. In fact, 84% of those surveyed said “good value for the money” was the most important factor when deciding which brand of grocery or household items to purchase. 

But brand loyalty – which shoppers tend to associate with purchase consistency – looks different in each aisle of the grocery store. 

Insiders can access all of the insights and learn how a brand can align itself with current consumer purchasing habits.

Our latest distribution roundup finds Green River going after bartenders in new markets and Alpine Distilling chasing Tennessee's culinary scene, while Howie’s Spiked Alc-A-Chino signs a deal with Live Nation.

🟩 Bardstown Bourbon-owned Green River is aiming to expand its on-premise footprint with a new value proposition at the bar. Green River 1885, a $22 bottle in 1L packaging is headed to nine markets this summer. 

👑 Speaking of on-premise, Tennessee’s hot culinary scene is making it a destination for growing spirits companies: Park City, Utah-based Alpine Distilling as well as New York’s Upstate Vodka both signed with Tennessee Crown Distribution. 

☕ Over in New Hampshire, Howie’s Spiked Alc-A-Chino, a line of canned spiked coffee drinks, is launching a three-year partnership with Live Nation. The partnership includes an on-site branded coffee shop experience, a template that could be expanded into other venues. 

Insiders can check out the full roundup for more news of spirits on the move.

• News of a beverage platform shifting its investment focus
• Why Fireball is firing back against consumers
• Everything you should know about Kroger/Albertsons first day on trial
• Details on the spirits giant dropping its DEI commitments

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