🛡️ ‘Seed Oil Free’ Gets Certified

The Seed Oil Free Alliance unveiled a new certification this week – “Seed Oil Free Certified” – claiming its standards can address mounting consumer concerns associated with seed oil consumption.

The independent certifying organization was founded in 2023 with the goal of removing seed oils from the global food supply. All foods bearing its “Seed Oil Free Certified” seal undergo laboratory testing to ensure they are free from all seed oils, including soybean, corn and canola oils. Oils and refined fats such as olive oil, avocado oil, coconut oil, butter and other refined animal fats are permitted.

Nosh Insiders can access the full story to learn more about the new program and get exclusive insight on why this certification may be a product of the current conversations surrounding fats.

The private label sector is growing, and fast. According to the Private Label Manufacturers Association, the store brand segment saw unit market share increase nearly 23% and dollar share rise 20.4% over the past year, per Circana data as of June 16. 

📈 This retailer/wholesaler-owned segment is gaining on national players – to a tune of 2.3% dollar share growth versus 1.1%, respectively – and those pushing out private brand innovations are going so far to tap into trends typically spearheaded by the startup and emerging CPG brand space. 

✨ In a new column exclusive to Nosh, grocery industry expert Errol Schweizer breaks down the economic context of private label’s growth, the implications of Walmart’s recent push with its bettergoods brand and how all of these factors are reshaping the relationship between retailers and startup CPGs. 

💰 Money Quote: “Retailers are investing in product development, marketing and store placement of new private labels that look, taste and are positioned more and more like trend-leading emerging brands.” 

Nosh Insiders can access the full story and glean all of Schweizer’s insights on the changing grocery landscape. 

Get ready for our July Community Calls! This month, dive into GNGR Labs’ hands-on growth strategies, find out how to dial in product market fit for a successful product launch, and join us as we reveal the 2024 Nosh Notables list. Our July calls are free and open to the public – just register in advance and mark your calendar.

On the podcast this week, the team plays a quick game of Two Truths And A Lie: CPG Edition, testing our reporters’ knowledge of recent product launches. After the quiz, the group runs down the topics and premise of Nosh’s recently released Trendlines series. They go deep on three features from the five-part series, explaining developments in self-manufacturing, healthspan versus lifespan marketing campaigns and the roiling debate over seed oils in formulations.

Listen to the full episode on Nosh.

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