🤩 Innovation Insights From 2023’s Top New Products

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As consumers continue to adjust to busy post-pandemic lifestyles, products promising easy meal solutions and elevated breakfast routines are in high demand, according to a report released this week by market researcher Circana. 

It’s finally Friday, folks! And that can only mean one thing – it’s time for the release of our weekly new product gallery. Here’s a brief overview of what’s in store:

🥒 As further proof that pickles have evolved beyond the jar, Pepperidge Farm Goldfish launched limited-edition Goldfish Spicy Dill Pickle crackers. The new offering is currently available at retailers nationwide with a SRP of $3.69 per 6.1 oz. bag.

👀 You’ve heard of beer flights and coffee flights, now get ready for…ranch flights! Meal delivery kit Hello Fresh has introduced its new Ranch Flight in collaboration with Hidden Valley Ranch. The new offering features GoGoGochujang Ranch, All Bay Long Ranch, Frankenranch and Goucho Ranch. 

🔥 Just in time for campfire season, Elavi has unveiled its newest dessert cashew spread flavor, Marshmallow. The LTO is currently available on the brand’s website for $15 per 10 oz. jar. 

Check out the full NPG on Nosh later today.

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How did Harken Sweets, an upstart brand of better-for-you candy bars, land placement in the checkout aisles of thousands of Walmart stores just months after its debut? Founder & CEO Katie Lefkowitz explains how she secured and prepared for her pitch meeting with Walmart and why the category buyer said “yes” almost immediately.

Listen to the episode to understand her strategy.

• Details on IFT's product development finalists
• News that a Mass.-based food and beverage brand is relocating
• Distribution news from around the industry

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