🥤 Poppi Goes To "Gut Health" Court

A class action lawsuit filed this week is taking aim at one of the central claims behind soda brand Poppi’s prodigious rise: its purported gut health benefits.

The suit, filed yesterday in U.S. District Court for the Northern District of California, alleges that the two grams of prebiotic fiber in a single 12 oz. can of Poppi is too low to have a meaningful impact on gut health, rendering its positioning as a “prebiotic soda” null and void.   

The case hinges mainly on the effectiveness of agave inulin -- the prebiotic fiber source in Poppi -- in promoting gut health.

Today is Friday and you all know what that means…it’s NPG time! We’ve rounded up the hottest new products and packaged them together in a gallery just for you. Here’s a sneak peek at what’s inside:

🥤 Jones Soda makes its first foray outside of glass bottles with the launch of 7.5 oz. mini cans in four flavors.

🍇 Welch’s introduces Grape’ade, a new 16 oz. on-the-go beverage offered in three varieties.

🍊 Just in time for summer, Poppi (see above) unveiled its latest nostalgic flavor, Orange Cream.

Become An Insider To Read The Full NPG On BevNET.

On this week’s podcast, the team starts off talking about the 90’s game show Supermarket Sweep. Nosh managing editor Monica Watrous proceeds to test reporters Brad Avery and Lukas Southard on their CPG knowledge from the era with some questions from the long-running game show.

🤖 The team goes on to discuss how artificial intelligence is impacting food and beverage brands. Brad explains how it has been used successfully (and less so) by CPG companies.

🥣 Is granola having a moment? Nosh managing editor Monica Watrous shares some of the data she found on the segment and why new players are coming into the category.

🍊 Lastly, the team examines the possible implications of former Pepsi soda brand Slice getting a brand makeover thanks to trademark acquisition by Suja Life.

This episode is the first in a special series in which the podcast examines the state of Black food and beverage entrepreneurship within the CPG landscape. The series highlights conversations on various aspects of the challenges felt by all entrepreneurs filtered through the experience of Black founders.