🪖 Jocko Fuel Plans Coup Of Clean Bevs

The lessons retired U.S. Navy SEAL lieutenant commander Jocko Willink learned in the military, and in war, have influenced everything he’s done since – from building a media brand, authoring multiple books and to running a consulting firm. His tenure in the beverage business, with his namesake Jocko Fuel brand, is no different. 

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Beverage brands don’t take the summer off: if anything, as the temperatures rise people grab more RTDs. Everything from prebiotic iced teas to flavored sparkling water and non-alcoholic spritzes are expanding their retail footprint. Let’s see what’s coming off the lines:

🍋 Gut-friendly iced tea brand Halfday will launch in Kroger banner stores nationwide including King Soopers/City Market, Fred Meyer and Ralphs. This adds over 700 new doors to the low sugar, prebiotic canned tea maker’s footprint and features its Peach, Lemon and Raspberry flavors.

💀 Liquid Death is now available in a 12 oz. can format and its new variety 24-pack is available in select Costco locations. The multi-pack features the Severed Lime, Convicted Melon and Mango Chainsaw flavors.

🍹 Non-alc spritz company Mocktail Club reported its four flavors (Havana Twist, Manhattan Berry, Capri Spritz and Bombay Fire) are now in 130 Safeway stores in Northern California. Mocktail Club has been building a robust network and the news follows a 700 door expansion last month that brought the brand to Target x Sèchey’s non-alcoholic set.

🏋🏽 Big Dwayne Energy is coming to Gopuff. Dwayne “The Rock” Johnson’s ZOA Energy today announced that 10 flavors are now available in more than 1,000 cities on the e-commerce grocery delivery platform.

NFL superstar Patrick Mahomes and former BodyArmor executive Michael Fedele, the lead investor and founder, respectively, of better-for-you coffee brand Throne Sport Coffee, explain how a genuine connection helped formalize a business relationship, why Throne’s target audience includes both health-minded athletes and blue-collar workers, and the company’s initial focus on C-stores.

Listen to the episode now.

• Exclusive insights on recent celebrity moves in the beverage space, including updates on Messi's new brand
• A recap of BevAlc sales performance 
• Details on the new partnership between an NBA star and a functional water brand

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