Unleash the Power of the Beer Cave

We all know beer caves are awesome: but concrete data and detailed insights have been hard to come by. Until now. iSEE Store Innovations, a leading retail merchandising display company, is proud to unveil an in-depth report exploring the untapped potential of beer caves in convenience stores.

The benefits are undeniable and include:

• A 35% increase in store traffic for stores with caves
• A $6 basket increase for cave shoppers
• Being able to draw shoppers in by offering "the coldest beer in town"
• Preventing costly out-of-stocks of the most popular offerings

But there's room to improve.

Leading beverage and alcohol industry consultant and "State of Beer Caves" report contributor Bump Williams estimates 20% of convenience stores in the United States have caves. "I wish more convenience stores had beer caves. And I think consumers wish more of their convenience stores had caves too."

Your Guide to Tackling Cave Challenges

It's not just about having a beer cave—it's about making the most of it. The iSEE "State of Beer Caves" report explores major challenges to cave success including:

• Awareness there is a cave
• Disorganization driving consumers away
• Lack of offerings from female and Gen Z shoppers