Chicago Business

What Chicago can do to rebuild its reputation

What Chicago can do to rebuild its reputation

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The Forum

Tuesday, March 05, 2024
Illustration of a postcard that features the letters spelling "Chicago" being repainted and repaired. Chicago's skyline is in the background.

What does Chicago need next? A rebranding

With the Democratic National Convention coming to town this summer, Chicago has a rare opportunity to regain its swagger and reposition itself as a global city at the top of its game, a city second to none as a place to live and work.

 
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LaSalle Street Chicago

Chicago can recover from its 'reputational hit'

 
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New York City

What do Chicago's peer cities have going for them?

 
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Chicago Bulls fans gather in Grant Park for the team's NBA championship rally on June 16, 1998.

Chicago marketers make their pitches to promote the city

 
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Lion statues in front of the Art Institute of Chicago

Harris Poll: Chicago's flaws shouldn't overshadow its beauty and grandeur

 
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United States Steel South Works site in 2020

Commentary: Chicago in a position to claim a new title: 'City of solutions'

 
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Chicago CTA trains passing each other.

Commentary: Forging partnerships with clear objectives is Chicago's superpower

 
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The Chicago Bulls' Michael Jordan reacts after hitting the game-winning basket over Cleveland's Craig Ehlo, left rear, in Game 5 of the NBA playoffs May 7, 1989, in Cleveland

Commentary: Vistria Group places its bets on Chicago, a hub for cutting-edge ideas

 
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