Diarrablu Email Newsletter: Who We Are + 10% Off (December 21, 2023)

DIARRABLU

Welcome Muse

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Who We Are

My name is Diarra Bousso and I started and operated this company from my bedroom 7 years ago. Today we are a global team who operates between Dakar, New York, San Francisco, Jakarta, Manila, São Paulo and Madrid. The production in Senegal is a team of over 30 artisans who represent my biggest pride.

What We Do

We are a conscious lifestyle brand with the mission to minimize waste in the fashion industry while empowering local artisan communities in the manufacturing of our products.

How We Do It

I am a mathematician and have always been fascinated with numbers. I use math concepts and algorithms to design my prints and then run polls on social media to get votes on what’s preferred. We then only produce what is wanted.

We launch new drops every 2 months and all garments are made on-demand when an order is placed. While the traditional fashion industry produces first and then tries to sell inventory. We do the opposite and only create supply once there is demand. Through this innovative process, we are merging math and art and reducing textile waste by over 60%. Most importantly, we are able to create jobs and empower local artisan communities for sustainable livelihoods.

Join us on Instagram @thediarrablu