Food industry trends, insights-driven innovation and redefining value.

View this email in your browser

Issue 11 - March 2024

A monthly bulletin about innovation at Hormel Foods, sharing insights, efforts, emerging trends and more.

Innovation at Hormel Foods

Insights and Trends Fueling Innovation

Laying the groundwork for a successful pipeline of innovation.

The innovation team at Hormel Foods regularly identifies emerging trends shaping the food landscape. Through a strategic process involving cross-functional teams, external partners, consumers and customers, the team gathers insights from edible experiences to responsible food production that serve as the foundation for the company's innovation strategy. These insights guide product development, brand renovation and communication efforts. By asking the right questions, understanding consumer issues and uncovering cultural nuances, the innovation team lays the groundwork for future products.

Dave Anderko

Consumer Insights Team Leader

“When somebody sees a product on the shelf, understands what it is, takes it home, and it exceeds their expectations, that is how we build out successful innovation in the long term. Understanding consumer needs and ensuring we’re delivering on them through the entire innovation process is our goal.”

WATCH THE FULL INTERVIEW

Brand Fuel Insights

Redefining Value

2024 Trends

How are consumers reshaping the concept of value and optimizing their food purchases?

Industry Innovation

A Different Spin on Comfort Food

A growing number of consumers are seeking out food — and food companies — that give them a sense of wellbeing.

Trends in the food industry, from personalized nutrition to eco-conscious consumption, are rapidly reshaping our approach to food and lifestyle. With a staggering $5.6 trillion generated by the wellness industry in 2022, food choices are becoming intertwined with mental and physical health. Consumers are increasingly conscious of the origin of their foods, and a growing movement toward sustainable eating is pushing the marketplace to offer more environmentally friendly options to meet consumer demand.

The Originate Initiative bulletin presents insights from a wide range of sources and is not meant to be an endorsement of any company, technology or individual.

EXPLORE THE ORIGINATE INITIATIVE

Manage your Hormel Foods bulletin subscriptions

You can subscribe to our newsletters, including Innovation and Global Impact, or adjust your subscription preferences, by visiting our subscription center.