Next Level Essentials + 15% Off Your First Order 😉

Why Your Wardrobe needs Quality Basics

For centuries, luxury fashion pushed the limits of wearability. Fussy styles and decadent details by famous designers were said to reflect wealth, extravagance and certainly status.

Fast-forward to 2021. Those almighty fashion houses still stand, but the look of luxury has taken a different course. Normcore is the name. Hardcore normal is the game. The term was first coined by K-Hole, a New York-based cultural reporting agency that suggested Millennials wanted to seek out individual identities by blending in versus undertaking the exhausting effort to stand out. Thus the “more-going-on-inside-than-meets-the-eye” look has become wildly popular.

The desire for high-end basics is definitely happening and it will likely continue for some time. Recently, Harvard researchers conducted an interesting study revealing customer behavior in luxury retail stores. They concluded that people shopping in tracksuits are actually perceived as more confident and likely to splurge than those waltzing through the doors in fancy clothes or otherwise contrived outfits. While we’re not advocating that the trend be taken to the tracksuit extreme, we must admit that unpretentious people dressed in simple, well-made attire seem to be the epitome of cool these days.

For surely, looking confident and appropriate while staying comfortable is a luxury in itself—and in a society that has become less formal, it makes perfect sense. Now that upscale brands like are presenting more relaxed, well-styled basics in luxury fabrics, it’s easier than ever to look great without trying too hard. In fact, you don’t need to flaunt a lot of details or patterns or status labels these days.  The quality of these simple pieces is what stands out, and the less “branded” the look, the better. So who’s the new hero of high-fashion normcore? Might it not be the shleppy-looking fashion designer taking a bow at the end of his runway show?

Enjoy 15% off your first purchase.
Use code: JOIN15

*Offer details. Get 15% Off your order. Some exclusions may apply. Code not valid on made-to-measure. No adjustments to previous purchases. May not be combined with any other promotion. Valid online only.

Larrimor's, 249 Fifth Avenue, Pittsburgh PA 15222
Email Customer Care | 412-471-5732
Add [email protected] to your address book to ensure our emails reach your inbox.
Click to Unsubscribe.  |  Copyright © 2021 Larrimor's.