MasterCard Incorporated Email Newsletter: The Dispatch: Inside a ‘sound’ strategy (May 30, 2024)

Mastercard

MAY 30, 2024

The Dispatch

The Dispatch brings you stories about commerce, entrepreneurship and technology. Read more on the Mastercard Newsroom.

Five years ago, Mastercard debuted the sonic brand that accompanies its ads and acceptance points. Now marketing chief Raja Rajamannar explains how the audio strategy is evolving.

A guide through the looking glass

Hello Alice co-founder Carolyn Rodz reveals how she helps entrepreneurs — now 1.5 million strong — navigate the world of small business ownership with expert advice, financing help and peer-to-peer support.

From QR to AI and beyond

What’s the next click for small business digitization? Experts at a recent summit at Mastercard’s New York City Tech Hub share the three things that should top the agenda for small business owners.

“In today’s hyperconnected world, cybercrime is evolving and so are we. This center will bring together the brightest minds from business, government and other sectors to stay ahead of threats and make the digital world as secure as possible. After all, the work to ensure people can trust that they are safe online doesn’t stop at our four walls — or our firewalls.”

Mastercard CEO Michael Miebach, on the opening of the company’s European Cyber Resilience Centre in Waterloo, Belgium, which will accelerate intelligence sharing and lead joint responses to crises and major incidents, in Yahoo Finance.

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May 30, 2024 2:15pm
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Financial Services Information Technology & Services Technology B2B B2C Enterprise SAAS

The Dispatch: Inside a ‘sound’ strategy

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